Great
Design
is in the
Details
Discover those details through your users
Human Centered Design Consulting
Every product, digital or physical has human interaction.
Those intersections are where you find insights.
Start by doing the homework.
Strategy, planning and execution
on Voice of the Customer research
is the key to success.
Define and draft
Unmet Needs,
User Stories
Customer Requirements
Define Testing Strategies
Test methodology, Logistics
Prototypes
Concept Refinement
Customer Requirements
Build / Finalize
User Needs
Continue or Pivot
Generate ideas, build interaction models, prototypes for testing, include human factors inputs and assumptions
Create, Learn, Adapt
About
Timothy Wells, Founder
Tim is a passionate design and innovation leader with 28 years of experience in a variety of industries; 26 of those years in medical device development with a proven track record of innovation, user-centered design, Human Factors, team building and leadership. Most recently serving as Vice President of Design for Chorus, LLC with responsibilities for human centered design, branding, and human factors strategy. Prior to that he served as Director of Industrial Design and Human Factors for Hologic Inc.’s Breast and Skeletal Health Division, where he established the processes for Industrial Design, Human Factors, user centered research and the brand / form identity across multiple franchises. He earned a BS in Industrial Design from the University of Cincinnati. Tim has been named as inventor on 35 patents in the Medical Device Industry.
Resume' available upon request.
Portfolio
Professional and Consulting Roles